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CASE STUDY

Macro Timber

Industry: Timber supplier and distributor

Location: Sydney

Size: 10-20 people

Topic: Inventory system management

Background

Macro Timber Supplies is a premium timber supplier based in Sydney. They faced challenges managing their rapid growth around inventory management accuracy and sales efficiency. Macro Timber engaged Spek'd to conduct a comprehensive audit and implement strategic improvements.

Challenges

Sales process: The sales team was hindered by a CRM system that was not fully integrated with other core business systems, leading to duplicated efforts and potential data inaccuracies.

Inventory management: Inconsistent stocktaking and the lack of structured purchase order processes resulted in discrepancies in inventory records, affecting cost of goods sold (COGS) accuracy.

Communication between teams: Specifically between warehousing and the accounts department. There were blurred lines between the roles and responsibilities, and lack of structured process which reduced accountability and breakdown in communication.

Credit and debtor management: Recently transitioning to a new credit monitoring system, Macro Timber faced challenges with outstanding debts and messy creditor accounts as the EOFY approached.

Solution

Spek'd tailored a holistic strategy focusing on enhancing systems, streamlining processes, and empowering the team:

Systems

CRM optimisation: Researched and advised on a new CRM which would integrate seamlessly within core company tech stack enhancing lead management and sales process continuity.

Inventory System Integration: Implemented features in the inventory management software to improve stock accuracy and ease of reporting.

Process

Sales process standardisation: Standardised and documented the sales process from lead capture to closing, incorporating automated follow-ups and client engagement strategies.

Warehouse management overhaul: Documented and implemented new procedures for purchase ordering and stocktaking, ensuring a clean workflow from procurement to sale.

Team

Sales and CRM training: Conducted workshops for the sales team to effectively use the updated CRM and manage leads efficiently.

Operational training: Provided training on new warehouse management processes and technology use, focusing on inventory management and purchase order process.